What makes a moderation policy usable?
- Clear categories with definitions, examples and counter-examples
- One action per decision: approve, remove, restrict, escalate
- Reason codes that map to the categories, so decisions can be analysed
- Rules for context: satire, news reporting, quotes and reclaimed language
- A change log, so everyone applies the same version
How should queues and escalation be organised?
| Queue | Handled by |
|---|---|
| Clear-cut spam and duplicates | Automated rules, sampled by moderators |
| Standard policy review | Outsourced moderation team |
| Ambiguous or new patterns | Senior moderators, then policy owners |
| Imminent harm, child safety, legal requests | Your trust and safety team, immediately |
| User appeals | A different moderator than the original decision |
Which regulations should you consider?
Rules for online platforms vary by market. In the EU, the Digital Services Act sets duties for many platforms around notice and action, statements of reasons and complaint handling. Agree with your legal team which obligations apply, which records moderators must keep and how statements of reasons are worded, before the team starts.
Continue reading
How do you keep decisions consistent?
- Weekly calibration: moderators review the same items and compare decisions
- Shared examples of difficult cases, with the agreed answer and reasoning
- Accuracy sampling by senior moderators or your policy team
- Tracking of appeal overturn rates by category and moderator
How is moderator wellbeing protected?
Repeated exposure to harmful content takes a real toll. Good practice includes rotating people between high-severity and low-severity queues, limiting continuous exposure, using tools that blur or grey out images by default, scheduled breaks, access to counselling and a clear way to step away from a queue. These measures belong in the contract and the budget from day one.
Which languages and hours can be covered?
Moderation is needed wherever your users are awake. Teams in Kosovo work on Central European Time and can run shifts for 24/7 coverage, in English and other available European languages. Rare languages may need a combination of native-speaker moderators and escalation to specialists.