Why German needs its own style guide
Most of the quality problems we see in German support are not about grammar. They are about consistency: one agent writes Sie and the next writes du, product names are translated differently, and sign-offs vary. A two-page style guide that fixes the form of address, greetings, sign-offs, product terms and regional words solves most of this before the first ticket.
If your company already has German marketing copy, we start from it. If not, we draft the guide with you and refine it in the first weekly reviews.
Germany, Austria and Switzerland are not one market
- Germany: public holidays differ by federal state, so cover and response-time targets should allow for regional holidays.
- Austria: some everyday words differ from Germany; agree a short word list for the terms your customers use.
- Switzerland: written Swiss Standard German uses ss instead of ß, prices are usually in Swiss francs, and the Swiss Federal Act on Data Protection applies to Swiss customer data.
- Smaller German-speaking markets, such as Liechtenstein, Luxembourg and East Belgium, are often served from the same queue as German or French customers.
Data protection for German and Swiss customer data
Kosovo's data protection law is closely modelled on the GDPR, but Kosovo has no EU adequacy decision. A transfer of personal data from the EU to a team in Kosovo therefore needs standard contractual clauses and a transfer impact assessment, and Swiss data needs the clauses recognised by the Swiss commissioner. Agents work inside your systems, under access rules you control, so customer data does not need to be copied elsewhere.
This is general information, not legal advice. Our page on GDPR and outsourcing to Kosovo explains the set-up in more detail.
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German support or nearshore support: which page fits?
This page is about the German language: what a German-speaking team does and how it is set up, whether your company is in Munich or Manchester. If you are a company in Germany, Austria or Switzerland comparing nearshore locations, our nearshore support page covers why Kosovo, and how it compares with other options.