Tone
Du is the standard form of address in Sweden, in customer service as everywhere else, and replies are expected to be friendly and short. A formal letter style reads as distant. Agree greetings and sign-offs once, with examples, and check them in weekly reviews.
Finland is a two-language market
- Swedish is one of Finland's two national languages, and Åland is Swedish-speaking.
- Most Finnish customers speak Finnish, which is unrelated to Swedish; Swedish support reaches the Swedish-speaking minority.
- Finland is one hour ahead of Sweden and Prishtina, so morning cover starts an hour earlier for Finnish customers.
Data protection
EU GDPR applies to customers in Sweden and Finland. Kosovo has no EU adequacy decision, so transfers rely on standard contractual clauses and a transfer assessment. This is general information, not legal advice; our page on GDPR and outsourcing to Kosovo explains more.